by Wayne Friedman
Over the next year to two years, 82% of media industry executives say "organic growth" will be the big driver of their businesses. Companies … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
I guess there are only a handful of memes available to Super Bowl advertisers, and one that seems to keep on resurfacing, including a … Read the whole story
by Wayne Friedman
With Comcast adding many TV sports properties to the NBC Universal mix in its soon-to-be-closed merger, NBC is starting up a new in-house ad/marketing … Read the whole story
by David Goetzl
A top syndication executive said first-run hits can give a station "more leverage" in retransmission consent negotiations, since the content is exclusive in a … Read the whole story
-
by Wayne Friedman
MSNBC might feel a little pinch from advertisers now that Keith Olbermann's "Countdown" -- one of the network's highest-rated programs -- has ended. The … Read the whole story
by David Goetzl
WPP Group CEO Martin Sorrell said Monday he believes it is imperative that a pay model for content should dominate, since media companies need … Read the whole story
by Erik Sass
MinnPost -- a pioneering digital newspaper covering Minnesota and regional Midwestern news -- broke even last year, running a small surplus on total expenditures … Read the whole story
by Erik Sass
The Apple iPad and iPhone may have captivated consumers and the tech trade press, but Apple's mobile iAd platform still doesn't rank particularly high … Read the whole story
-
by David Goetzl
Sunbeam Television, which owns the Fox station in Miami, has dropped two charges against Nielsen that alleged unfair trade practices and breach of contract. … Read the whole story