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by Joe Mandese
As far as important industry milestones go, the one announced late Tuesday by Interpublic's Magna Global unit, that DVRs are finally poised to reach … Read the whole story
by Fern Siegel
To facilitate growth, MediaBank has restructured the company: The Agency Systems division will provide media management technology to media buying businesses, while the Marketplaces … Read the whole story
COMMENTARY
by Chris McKee
The creation of MTV's "Skins" was an inevitable expression of teen culture, and the fourth and latest phase in media's evolving depiction of the … Read the whole story
by Wayne Friedman
Scared away from possible content issues over MTV's new hit show "Skins" in its premiere episode, the advertisers in the second episode were the … Read the whole story
by Erik Sass
Newspapers are not dying -- at least online. An average of 105.3 million people per month visited a newspaper Web site during the fourth … Read the whole story
by Erik Sass
A new digital out-of-home network from EnVu targeting retail shoppers has been deployed in 100 malls across the country's top 20 DMAs over the … Read the whole story
by David Goetzl
Google TV Ads executive Mark Piesanen said he would welcome a Facebook-style "like" button to be attached to interactive TV ads, allowing a consumer … Read the whole story
by David Goetzl
For a decade, there has been at least lip service paid to greater collaboration between Hollywood and Madison Avenue. As social media becomes a … Read the whole story
by Wayne Friedman
Local television continues to be strong for TV station operators: Meredith Corp. posted a 30% increase in local media revenue in its most recent … Read the whole story