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by Joe Mandese
A surprising behind-the-scenes drama unfolded on stage late Tuesday during a much-anticipated session of the Advertising Research Foundation's (ARF) annual Re:Think conference in New … Read the whole story
by Erik Sass
Digital editions of magazines don't have to carry the same advertising as print versions to be counted toward total circulation figures, according to the … Read the whole story
by David Goetzl
As the promise of neuro-marketing research continues to intrigue marketers, many still feel a sense of uncertainty about how to best tap into the … Read the whole story
by Erik Sass
enVu and CBL & Associates announced an exclusive OOH deal to bring enVu's interactive advertising platform, enSpire, to various CBL malls and shopping centers … Read the whole story
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by David Goetzl
Marketing research firm Ipsos has partnered with Innerscope Research to meld biometrics research, which tracks emotional engagement with advertising, into a slew of its … Read the whole story
by Fern Siegel
Now that the Comcast/NBCU integration is official, changes in the executive suite continue apace. NBCUniversal upped two longtime executives within the company -- Cameron … Read the whole story
by Wayne Friedman
The new season of ABC's "Dancing with the Stars" lifted the network to an expected big Monday night -- a hefty 5.1 rating. And … Read the whole story
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by David Goetzl
In the latest sign that it plans to launch several new networks, Univision has named an executive to head sales for the new outlets. … Read the whole story
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by Wayne Friedman
Do traditional pay TV channels now view Netflix as a threat? Seems like Showtime, for one, might be feeling it. Netflix subscribers won't be … Read the whole story