by Wayne Friedman
Confirming many reports of a strong comeback, local broadcast stations had a big 23.5% rise in 2010 advertising revenue versus the previous year. Syndication … Read the whole story
by Erik Sass
McClatchy Co. is creating its own online group-buying service, which will operate separately from its partnership with Groupon. McClatchy said the Groupon partnership will … Read the whole story
by Wayne Friedman
Following up on bigger TV efforts where marketers get viewers to produce TV commercials, Turner's Adult Swim late-night block is partnering with Pizza Hut … Read the whole story
by David Goetzl
Adam Gerber, who has ample experience on the traditional media side and recognized early the potential in online video, has joined ABC. As vice … Read the whole story
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by Joe Mandese
It may seem as small consequence compared to the human tragedies that have befallen Japan since an earthquake and tsunami wreaked havoc on the … Read the whole story
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by David Goetzl
The Hub, the fledgling kids/family network from Discovery and Hasbro, will debut nine original new shows, including a limited series featuring an animated Warren … Read the whole story
by Erik Sass
Bloomberg LP, which publishes Bloomberg Businessweek and Bloomberg Markets, unveiled plans to launch a new, integrated media group combining all its properties. Read the whole story
by David Goetzl
Sun Life Financial has been running a clever spot where a couple of ingenuous marketers ask to have the name of an Idaho resort … Read the whole story