Major growth of U.S. online television has pushed the business to $1.6 billion in all revenue in 2010. The online revenue rise -- a … Read the whole story
As Nielsen looks to sign clients for its fledgling measurement product using set-top-box (STB) data, Rentrak continues to strike arrangements with agencies and programmers … Read the whole story
- COMMENTARY
Online conversation is having a positive effect on event TV. Even for an everyday series like "Glee," the back channel conversation is present. Viewing … Read the whole story
Nielsen's Extended Screen ratings -- which will include TV viewing on digital platforms -- won't make a big impact initially when the first of … Read the whole story
Despite an analyst's projection Tuesday that broadcast pricing and volume in the coming upfront would be up significantly, several agency executives question the robust … Read the whole story
Whatever their financial woes, print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions. Read the whole story
Sidney Harman, the founder of a stereo electronics empire who recently acquired Newsweek and merged it with the Daily Beast, died Tuesday night. Read the whole story
DirecTV's dedicated 24/7 3D channel will launch a series focusing on the pro female surfing circuit as it looks to expand programming in the … Read the whole story
