Rentrak, the first aggregator of digital set-top TV audience data to integrate with Madison Avenue media processing giant Donovan Data Systems, this morning announced … Read the whole story
For the most part, digital and traditional advertising aren't working too well together. One major problem is that clients are comprehending the value of … Read the whole story
Nielsen executives tout decent performance from continuing operations. First-quarter revenues gained 8.9% to $1.302 billion, but significant IPO charges pulled Nielsen N.V. into an … Read the whole story
A group of Massachusetts investors and businessmen are preparing to offer The New York Times Co. more than $200 million for its New England … Read the whole story
The absence of big Olympics and political advertising will pull down local TV advertising revenue almost 10% in 2011. But online/digital revenues for local … Read the whole story
Top executives at Interpublic and Viacom expressed little concern last week about that rising commodity and oil prices would lead to companies cutting ad … Read the whole story
ESPN and NFL Network's combined viewership for Thursday's first round of the NFL Draft fell 16% compared to a year ago, but again topped … Read the whole story
