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by Joe Mandese
Nielsen Co. has agreed to acquire NeuroFocus, one of the leading companies applying neuroscience to advertising, media and brand research, MediaDailyNews has learned. The … Read the whole story
COMMENTARY
by Brian Wieser
To understand agencies, it is necessary to understand the motivations that marketers -- both individuals and groups within larger organizations -- face on an … Read the whole story
by Wayne Friedman
Looking to add some new viewers beyond its core young women crowd, CW will launch four new series for the fall -- three dramas … Read the whole story
by Wayne Friedman
Shocking the TV sports programming world, longtime sports TV executive Dick Ebersol, chairman of the NBC Sports Group, has resigned. His association with the … Read the whole story
by Erik Sass
The advertising rebound benefited the out-of-home industry even during the traditionally slow winter months, with total advertising revenue increasing 4.2% from $1.32 billion in … Read the whole story
by David Goetzl
Univision confirmed it has three new cable networks coming in 2012, one each focusing on news, sports and telenovelas. There is also a big … Read the whole story
by Erik Sass
The way to a prospective luxury automobile-buyer's heart may be through their stomach. With that in mind, Infiniti is partnering with Time Inc. and … Read the whole story
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by David Goetzl
Aflac is melding marketing and hiring and using its NASCAR relationship en route. The insurer, which recently found a new voice for its signature … Read the whole story
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by David Goetzl
After acquiring Blockbuster for $320 million, out of bankruptcy court, Dish Network is using the new asset as a marketing tool. It's offerning new … Read the whole story