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by Joe Mandese
Citing the "first signs of weakness," Interpublic's Magna Global unit this morning issued a downgrade to its outlook for U.S. ad spending in 2011, … Read the whole story
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by Joe Mandese
Capping off a week of research findings and discussions focusing on how Madison Avenue measures audiences across the multitude of screens they use to … Read the whole story
COMMENTARY
by David Verklin
Since I'm not known for being coy, let me make the first prediction for upfront 2012: augmented television will be part of next year's … Read the whole story
by David Goetzl
Unemployment may remain high and consumer confidence middling, but top media-buying executives suggested Wednesday that clients have no plans to rein in spending, though … Read the whole story
by Wayne Friedman
Looking to give advertisers better targeting, Kantar Media is partnering with Experian Marketing Services to add specific demographic data to anonymous viewing data for … Read the whole story
by David Goetzl
In an appearance at the national cable convention Wednesday, FCC Chairman Julius Genachowski continued his argument that keeping wide broadband availability is critical to … Read the whole story
by Erik Sass
Investors see the rise of Internet-based audio services as a real threat to companies delivering audio content via other channels, even if they're still … Read the whole story
by Erik Sass
While turning over aviation design to the wisdom of crowds is probably a bad idea, it works much better for decorating the exterior of … Read the whole story
by Wayne Friedman
About one-third of U.S. viewers multitask while watching TV from live or from time-shifted programming. Surfing the Internet is the biggest activity -- 56% … Read the whole story