A new version of TRA's Media TRAnalytics -- the research tool that marries second-by-second data with consumer purchasing data -- will provide TV networks … Read the whole story
Are TV viewers tuning away from your commercial to another channel, or other activity? Millward Brown and Kantar Media say they have developed an … Read the whole story
Media Storm, the agency with a slew of entertainment clients, said it is looking to extend the effectiveness of network promos by taking advantage … Read the whole story
Zoom Media and Marketing, which operates a network of digital and static signage reaching health clubs and nightlife spots, has partnered with three more … Read the whole story
Comcast's group of 10 owned NBC stations, which took on an "NBC Local Media" umbrella to emphasize expansion into new platforms, is switching to … Read the whole story
