by David Goetzl
The sprawling Nexstar station group, which operates 63 TV station nationwide, is exploring a sale once again. A 2007 effort was scuttled as the … Read the whole story
by Wayne Friedman
NBC Universal is getting into the private digital ad exchange business. NBC says private exchanges will provide clients with direct access to premium display … Read the whole story
COMMENTARY
by Deborah Esayian, Steven Minisini
By offering solutions that will enable radio to evolve from a push medium to a two-way dialogue, radio will be able to deliver advertisers … Read the whole story
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by Wayne Friedman
NBC Universal and Comcast Corp. have given their combined $1.4 billion-plus media-buying and planning business to GroupM's Maxus and Publicis Groupe's SMG. The consolidation … Read the whole story
by Steve McClellan
Publicis Groupe, the Paris-based ad agency holding company, on Thursday reported an 8.5% rise in net income to $328 million for the first half … Read the whole story
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by David Goetzl
AT&T continues to boost distribution of its U-verse TV service, though expansion came at a slower pace in the April-June period than last year. … Read the whole story
by Erik Sass
The bad revenue news at NYTCO was partially offset by the promising results of the new paywall erected around some of The New York … Read the whole story
by Wayne Friedman
HD commercials now comprise almost 20% of all TV commercials -- about double the share they had a year ago. The spike is due … Read the whole story
by Erik Sass
Condé Nast and Adobe unveiled a joint effort to define and deliver a new set of audience metrics for publishers and advertisers. It is … Read the whole story