MediaDailyNews
Thursday, August 18, 2011
  • The Mediation Is The Message: WPP's Kantar, TRA To Enter Arbitration
    by Steve McClellan

    WPP's Kantar Media and TRA will sit down for their first mediation session next month to see if they can iron out differences related … Read the whole story

  • Endemol To Develop Prime-Time Dramas
    by David Goetzl

    Endemol, the studio behind reality series such as "Big Brother" and "Extreme Makeover: Home Edition," is looking to grow its scripted business in the … Read the whole story

  • Abercrombie To 'Jersey Shore': Take Clothes Off
    by Wayne Friedman

    In a bit of reverse product placement, teen clothing retailer Abercrombie & Fitch Co has seemingly offered money to cast members from MTV's popular … Read the whole story

  • General Sentiment Matches Viewers To Fave TV Brands
    by Wayne Friedman

    Media research company General Sentiment is offering analysis to TV marketers which match viewers with TV brands they talk about. "Understanding the size or … Read the whole story

  • 'American Idol' Judges Return In 2012
    by David Goetzl

    "American Idol" will again feature Jennifer Lopez, Steven Tyler and Randy Jackson and premiere Sunday, Jan. 22 on Fox after the NFC championship game. Read the whole story