Citing increasing economic uncertainty and a "reluctance from marketers to commit ad spend," Warc (formerly known as the World Advertising Research Center) Friday issued … Read the whole story
Young media consumers -- Millennials -- continue to consume much more television related to online, and less traditional television than other viewing groups. Read the whole story
Worries about the economy didn't hold radio back in the second quarter -- but growth wasn't exactly meteoric, either: total advertising revenues increased 1% … Read the whole story
Marketing problems continue for The Gap. Last year, the company adopted a new logo, only to reverse course and reinstate the old logo after … Read the whole story
DirecTV is looking to boost appeal for its "Sunday Ticket" product among devoted fantasy football players, offering live updates in partnership with the NFL. … Read the whole story
Ramping up some big fall-season sports programming -- and closing down some summer reality shows -- were the highlights on this mid Thursday in … Read the whole story
