General Motors is launching a global consolidation review. The carmaker spends an estimated $3.5 billion in ads worldwide and just over $2.1 billion in … Read the whole story
- COMMENTARY
Content is king. Brands need to dynamically create alternative forms of content across various mediums in order to ensure meaningful engagement with consumers. Read the whole story
More consumers with cable, satellite or telco TV services have downgraded their services in the last year -- and more are on the way. … Read the whole story
A group of WPP agencies has been awarded a $200 million global U.S. tourism account. The assignment includes creative, media, public relations and brand … Read the whole story
The News of the World phone-hacking scandal will not be without long-term consequences for News Corp.'s businesses in both the U.S. and U.K., according … Read the whole story
Future digital TV/video consumption will shift to tablets from PCs. Some 65% of the U.S. population will own a smartphone and/or tablet by 2015 … Read the whole story
Mexican billionaire Carlos Slim Helu, who has been called the world's richest man by Forbes, recently put some more of his vast wealth into … Read the whole story
ABC will let fly an experiential-marketing stunt to give its drama "Pan Am" some wind at its back in advance of its Sept. 25 … Read the whole story
NBC Universal said it has hired a former executive at the ABC-owned stations to lead marketing at its group of 10 owned stations. Therese … Read the whole story
