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by Joe Mandese
The U.S. ad economy is continuing to expand, but like the general economy, it appears to be losing some momentum, according to new data … Read the whole story
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by Joe Mandese
In a novel approach to media research, TV viewers are being asked to put their money where their mouths are, literally make cash bets … Read the whole story
by Steve McClellan
Pizza Hut has awarded its media planning and buying account to Publicis Groupe's Optimedia. The client spent almost $220 million on ads in the … Read the whole story
COMMENTARY
by Eran Gefen
Take a look at what has happened to the media industry. The largest publishers in the world aren't driven by editors and writers, but … Read the whole story
by Steve McClellan
A new TV viewing study from media and marketing consultant Altman Vilandrie & Co. and online survey firm Research Now has found that just … Read the whole story
by Erik Sass
The United States Postal Service, is rapidly approaching financial collapse, according to Postmaster General Patrick R. Donahoe, who warned Congress the USPS could face … Read the whole story
by Wayne Friedman
Moving to even more convergent video metrics, media researcher Rentrak and digital ad network provider Collective have announced a system accounting for the extra … Read the whole story
by Wayne Friedman
It was another wild up and down week for media and entertainment stocks. The Dow Jones Entertainment & Media Index ended on Friday losing … Read the whole story
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by David Goetzl
Fox will look to leverage its NFL audience Sunday to build momentum for its highly anticipated Sept. 21 debut of "The X Factor." The … Read the whole story
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by Steve McClellan
Netflix has awarded media planning and buying duties to WPP's MEC for the Latin American region, where it is currently launching its service offering. Read the whole story