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by Joe Mandese
A week after unveiling an aggressive plan to convince the ad industry to use its new Facebook panel as the "GRP" for online advertising … Read the whole story
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by Joe Mandese
Days after it became known that one top neuroscience-based marketing researcher was on the block, another announced a multi-million dollar round of funding that … Read the whole story
by Steve McClellan
News Corp. COO Chase Carey said the company has "no immediate plans" for a "Simpsons" cable channel. On the cable front, Carey said the … Read the whole story
by Steve McClellan
While the economic outlook is uncertain, Aegis CEO Jerry Buhlmann said that so far, advertisers are not cutting back on planned 2011 budgets. He … Read the whole story
COMMENTARY
by Drew Hilles
Finding the perfect hyperlocal advertising formula has been a challenge for all types of media. Both local radio and TV have a great way … Read the whole story
by Wayne Friedman
Coming off some multiple consumer snafus, Netflix continues to make -- and extend -- its roster of nonexclusive licensing TV deals. The newest one … Read the whole story
by David Goetzl
Even as Hulu -- a joint venture of ABC, Fox and NBCU -- is for sale, CEO Jason Kilar gave credit to the company's … Read the whole story
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by Steve McClellan
While advertisers are sticking to their 2011 budgets, for now, WPP CEO Sir Martin Sorrell told a crowd of investors and analysts in New … Read the whole story
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by Erik Sass
News Corp. is facing the threat of further legal action in the U.S. Federal prosecutors from the U.S. Department of Justice are seeking information … Read the whole story
by David Goetzl
Emilio Romano, who headed the parent of Mexicana airlines from 2004-07 along with various media roles, is taking over NBCUniversal's Telemundo unit as president. … Read the whole story
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by Wayne Friedman
Netflix management defended its recent and dramatic business model changes -- price increases, branding shifts -- saying they responded quickly to a changing marketplace. … Read the whole story