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by Joe Mandese
The TV ratings gods both gaveth and tooketh away Thursday as two unrelated stories sent the shares of Nielsen plummeting and rival Rentrak soaring. … Read the whole story
COMMENTARY
by Brian Wieser
Large advertisers rely on television because it best satisfies reach and frequency goals better than available alternatives. But many marketers believe the medium has … Read the whole story
by Steve McClellan
Interpublic's CEO Michael Roth says his agency can hit previously issued forecasts of betwen 4% and 5% organic revenue growth and 9.5% profit margins … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
The Traffic Audit Bureau's "Eyes-On" metric for outdoor advertising is a significant advance for a media currency being based on ad exposure. So why … Read the whole story
by Steve McClellan
Despite the uncertainty surrounding the economy, Miles Nadal, CEO of ad holding company MDC Partners said it is a "Wall Street fallacy that media … Read the whole story
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by David Goetzl
Viacom ad growth is projected to come in below expectations in the current quarter, partly because of program scheduling matters, but the overall ad … Read the whole story
by Wayne Friedman
Over the past five years, sports programming has climbed sharply among U.S. viewers -- with reality TV programming maintaining its position at the most … Read the whole story
by Wayne Friedman
Perhaps the most highly touted show of the fall season, Fox's "X Factor" hit its starting note a bit flat in its season premiere … Read the whole story
by Erik Sass
A year after an industry alliance helped defeat a proposed exigent rate increase by the U.S. Postal Service, the price hike may go through … Read the whole story
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by Steve McClellan
Universal Music Group has selected WPP's MediaCom for media planning and buying duties. The award signals a new strategic approach for the music company, … Read the whole story