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by Joe Mandese
Donovan Data Systems and MediaBank, the two dominant and fiercely competitive suppliers of advertising and media-buying processing systems to Madison Avenue, have agreed to … Read the whole story
COMMENTARY
by Joe Mandese
Let's begin with a quote made famous by Dan Rather. And later, one from Rather's boss Mark Cuban, and a few other interested parties … Read the whole story
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by Steve McClellan
WPP's Maxus has been awarded international media planning and buying duties for financial firm Barclays after a formal review. The award is said to … Read the whole story
by Steve McClellan
Publicis Groupe's MediaVest laid off 30 staffers this week or 4% of its workforce, the agency has confirmed. The reduction is tagged a "reorganization" … Read the whole story
by Erik Sass
Starcom MediaVest Group Exchange, which aims to make media buying more efficient with greater use of automated tools, announced that it is expanding its … Read the whole story
by David Goetzl
Holding company WPP, which dealt a blow to the U.K. in both prestige and tax revenue when it moved its corporate headquarters to Dublin, … Read the whole story
by Wayne Friedman
Looking like pieces of a regular full-length TV series, carmaker Audi and FX Networks will produce a short-form series to help promote the new … Read the whole story
by David Goetzl
DirecTV CEO Michael White said last week that a promotion giving new customers the "NFL Sunday Ticket" for free this year was designed with … Read the whole story
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by Wayne Friedman
Dish Network has offered an answer to the new Netflix: Blockbuster Movie Pass. But there's a catch -- you need to be a Dish … Read the whole story
by Wayne Friedman
While Fox got no improvement from its highly touted "X-Factor" on its second night, the network could still crow about its first fall season … Read the whole story
by Erik Sass
The threat of renewed recession combined with ongoing secular change to produce another round of declines in newspaper advertising revenues in the third quarter … Read the whole story