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by Steve McClellan
Nielsen is now scheduled to issue its full first-half U.S. ad-spending report next week, which will show 3% growth for the second quarter to … Read the whole story
by Steve McClellan
Sara Lee has appointed OMD to handle its estimated $200 million media agency assignment for Europe and Asia after a consolidation review. The client … Read the whole story
COMMENTARY
by Jeffrey Sass
Internet radio (streaming music), like its terrestrial predecessor, is able to weave advertising into the listening experience. However, unlike broadcast radio, Internet radio is … Read the whole story
by Wayne Friedman, Steve McClellan
A New York federal judge has denied research company TRA's request for a preliminary injunction barring Kantar Media from proceeding with its RapidView Retail … Read the whole story
by Wayne Friedman
Amazon Prime -- a digital premium video competitor to Netflix and others -- just added to its stable of big TV and movies -- … Read the whole story
by David Goetzl
Comcast Spotlight, which sells local advertising for the cable operator, said it has teed up more than 1,000 campaigns using interactive advertising, covering 2.7 … Read the whole story
by Wayne Friedman
ABC has gained some nice lift on the first Sunday night of the new season with "Pan Am." But the troubling news for ABC … Read the whole story
by Erik Sass
Hearst Magazines and HGTV, a leading home and lifestyle brand will launch the test issue of HGTV Magazine, a new home/lifestyle publication, Oct. 4. Read the whole story
by David Goetzl
While much has been made of the growth in the Hispanic population, the number of Asian-American homes is projected to be up nearly 10% … Read the whole story