by Steve McClellan
Despite current worries about the near-term economic outlook, a new study from consultant Bain forecasts that the global economy will expand at a 3.6% … Read the whole story
by Wayne Friedman
A new social media/TV network --- in partnership with TV reality producer Mark Burnett -- will do just that. One of Burnett's companies -- … Read the whole story
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by Steve McClellan
According to a new report analyzing marketer-media agency business relationships, the frequency of formal agency evaluations is increasing. At the same time, the report … Read the whole story
by David Goetzl
Coke is set to make an amateur dancer the star of an upcoming global campaign for Coke Zero. The open casting call includes uploading … Read the whole story
by Wayne Friedman
Digital movie ticket company Fandango says it has witnessed a eye-popping 57% click thru rate from a special email sent out earlier this month … Read the whole story
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by Joe Mandese
ESPN has signed on as the charter subscriber of a promising new media research system analyzing the actual "day-in-the-life" media behavior of American consumers. … Read the whole story
by Erik Sass
On the new frontier of the magazine industry: Amazon debuted a new tablet computer to compete with Apple, while Hearst reported strong circulation growth … Read the whole story
by Wayne Friedman
More TV programming is getting into the social TV game by incorporating parts of viewers' content into shows. A Web-based series from Warner Bros. … Read the whole story
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by Steve McClellan
Bayer has kicked off a review of its U.S. media assignment, just two years after consolidating the account with Interpublic's Initiative, sources confirmed. Spending … Read the whole story