Despite current worries about the near-term economic outlook, a new study from consultant Bain forecasts that the global economy will expand at a 3.6% … Read the whole story
A new social media/TV network --- in partnership with TV reality producer Mark Burnett -- will do just that. One of Burnett's companies -- … Read the whole story
According to a new report analyzing marketer-media agency business relationships, the frequency of formal agency evaluations is increasing. At the same time, the report … Read the whole story
Coke is set to make an amateur dancer the star of an upcoming global campaign for Coke Zero. The open casting call includes uploading … Read the whole story
Digital movie ticket company Fandango says it has witnessed a eye-popping 57% click thru rate from a special email sent out earlier this month … Read the whole story
ESPN has signed on as the charter subscriber of a promising new media research system analyzing the actual "day-in-the-life" media behavior of American consumers. … Read the whole story
On the new frontier of the magazine industry: Amazon debuted a new tablet computer to compete with Apple, while Hearst reported strong circulation growth … Read the whole story
More TV programming is getting into the social TV game by incorporating parts of viewers' content into shows. A Web-based series from Warner Bros. … Read the whole story
Bayer has kicked off a review of its U.S. media assignment, just two years after consolidating the account with Interpublic's Initiative, sources confirmed. Spending … Read the whole story
