by Wayne Friedman
There is more multitasking social-media activity while watching television than ever before. Almost 40% of TV viewers are discussing TV shows on social-media sites, … Read the whole story
COMMENTARY
by John Shelton
It isn't all doom and gloom for advertising and ad agencies though. One thing we do know for certain is that football, kids returning … Read the whole story
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by Erik Sass
The total value of merger and acquisition activity in the media industry increased by 10% to $35.3 billion in the first three quarters of … Read the whole story
by Steve McClellan
French dairy company Groupe Bel has selected Omnicom's OMD to handle the bulk of its $200 million global media assignment, after a formal review, … Read the whole story
by Steve McClellan
Publicis Groupe's ZenithOptimedia has reorganized its senior ranks to fill the shoes of David Ehlers, who was promoted to president of Optimedia U.S. The … Read the whole story
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by Steve McClellan
Unemployment levels are high and gross domestic product growth is a tepid 1% or so. But despite those indicators, which tend to frighten both … Read the whole story
by Wayne Friedman
It's been three years since the Academy of Motion Picture Arts & Sciences permitted movie marketers to buy commercial time on ABC's Oscar broadcast. … Read the whole story
by Erik Sass
Advertising Week has triggered an outpouring of tablet research and guides galore from industry organizations and research firms. Here is a quick roundup of … Read the whole story
by David Goetzl
With a vested interest in set-top-box data becoming widely used, TiVo CEO Tom Rogers suggested Thursday that the TV business will suffer if Nielsen's … Read the whole story
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by David Goetzl
Fox has expanded the duties of Laurel Bernard, adding oversight of affiliate and multiplatform distribution marketing to her current role, which includes off-air marketing … Read the whole story