Interpublic media market intelligence unit Magna Global just released an update to its U.S. advertising outlook, and is leaving its growth estimate unchanged at … Read the whole story

Roku, the box that propels over-the-top TV, said it is offering a less expensive version while continuing to bulk up its content offerings -- … Read the whole story

Drug giant Novartis has narrowed the contenders in its ongoing global media agency review to two finalists, according to sources. The two agencies are … Read the whole story

Publicis Groupe's VivaKi is creating a new agency focused on social and mobile customer relationship marketing that will be called CRM365. Seth Solomons, global … Read the whole story

SecurityPoint Media, which helps advertisers reach airline passengers with ads on security checkpoint bins for personal belongings, has received a new round of funding … Read the whole story

Social media may be big with young people under 18 -- but not when it comes to social talking about all things television. They … Read the whole story

Ed Adler, who left Time Warner last fall after years of heading corporate communications at the media giant, has joined strategic communications firm RLM … Read the whole story

Three weeks into the season, CBS holds the top spot in the viewer categories that matter most to advertisers. But the race is getting … Read the whole story

In a sign that Don King's influence may be waning in the boxing world, the legendary promoter will offer a title fight on the … Read the whole story