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by David Goetzl
Advertising on social networks soared during the first half of the year, jumping 20% in the U.S. and 12% in the U.K., according to … Read the whole story
by Joe Mandese
A group of leading scientists and academic researchers and educators met late last week with representatives of Madison Avenue to see if they could … Read the whole story
COMMENTARY
by Wendy Melillo
When entertainment executives at ABC's "Grey's Anatomy," MTV's "16 and Pregnant" and ESPN's "Bass Masters" integrate public service messages into the content of shows, … Read the whole story
by Steve McClellan
In his continuing effort to modernize McCann Worldgroup, Interpublic's flagship agency network, CEO Nick Brien has brought in a digital agency veteran to run … Read the whole story
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by Erik Sass
The nation's largest newspaper publishers all reported continuing declines in advertising revenues in the third quarter of 2011, bringing a barrage of bad news … Read the whole story
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by Erik Sass
Meredith Corp. is continuing its strategic move into the agency business with yet another investment, this time taking a stake in Iris Worldwide, an … Read the whole story
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by Wayne Friedman
Canoe Venture's initial addressable and interactive advertising efforts have been found to improve consumer engagement for brands and brand recall. There was a 29% … Read the whole story
by Wayne Friedman, David Goetzl
Contentious carriage negotiations with DirecTV could force Fox's cable networks off the satcaster by Nov. 1. Fox channels affected would be FX, National Geographic, … Read the whole story
by Wayne Friedman
No "Oprah Winfrey" for syndication this year. So what's left for other shows? Plenty. For the first three weeks of the season, five of … Read the whole story