MediaDailyNews
Thursday, October 27, 2011
  • UM Taps Rani As President, North American Division
    by Steve McClellan

    Universal McCann has hired creative agency executive Yin Woon Rani to run its North American division as president. Rani effectively replaces Jacki Kelly, who … Read the whole story

  • ANA: Despite Reservations, Marketers Increase TV Budgets
    by Steve McClellan

    Many marketers have increased their TV ad budgets since 2009. Yet those same marketers believe less in the effectiveness of TV advertising. A deciding … Read the whole story

  • COMMENTARY
    Is Social Buzz Boosting TV Ratings?
    by Alex Iskold

    Television viewers are no longer just watching TV passively -- they are connecting to other viewers and discussing their favorite shows using their second-screen … Read the whole story

  • CNBC, ESPN Sign Arbitron To Measure OOH
    by David Goetzl

    CNBC, which has long sought to quantify its significant viewing in offices and on trading floors, has signed a deal with Arbitron to use … Read the whole story

  • Affinity's Magazine Study To Report Quarterly
    by Fern Siegel

    Affinity's American Magazine Study will begin reporting total brand audience estimates for magazines on a quarterly basis in 2012, beginning with the spring report. Read the whole story

  • Digital Ad Spend Up, Better Metrics Needed
    by Gavin O'Malley

    Brands and agencies will increase spending on digital video advertising by 25% over the next 12 months, according to a new report from Casale … Read the whole story

  • Political Blues: Meredith TV Revs Tank 10%, Digital Up
    by Wayne Friedman

    Meredith Corp. TV revenues sank almost 10% in the first fiscal quarter of 2012 -- all due to lower political advertising. Revenues were down … Read the whole story

  • Gray Taps Rentrak To Track Additional Markets
    by David Goetzl

    Rentrak, the measurement company using set-top-box data as a basis for local market ratings, has received an endorsement form the Gray Television station group. … Read the whole story