by Steve McClellan
In July, WPP's Maxus won two of the biggest media agency reviews of the year, including S.C. Johnson's $1 billion global assignment and the … Read the whole story
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by Joe Mandese
Why, not Who's on first. Where's on second. That may sound like a classic Abbott & Costello comedy routine, but it's actually the positioning … Read the whole story
by Wayne Friedman
TV networks' new sources of revenue -- retransmission revenue from cable, satellite, and telco operators, plus a share of retransmission dollars of their local … Read the whole story
COMMENTARY
by Stan Federman
By updating their performance data, out-of-home professionals and their associations worldwide have made great strides in repositioning themselves to be considered mainstream media. But … Read the whole story
by Wayne Friedman
Third-quarter home entertainment spending grew 5% -- and that's the first increase since the first quarter of 2008 -- now amounting to $3.9 billion, … Read the whole story
by Erik Sass
Despite some notable exceptions, many of the nation's large and mid-sized regional newspapers saw their daily circulation figures decrease between September 2010 and September … Read the whole story
by Erik Sass
For years, corporate America has raised fees for products and services with little fear of widespread backlash. In times of prosperity, fee hikes of … Read the whole story
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by David Goetzl
Hours before a group of News Corp.-owned networks could have been pulled off DirecTV, the two parties reached a deal avoiding a service interruption … Read the whole story
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by David Goetzl
In another signal that cable operators are embracing over-the-top TV as a frenemy, Charter is refashioning its Charter.net site with an emphasis on serving … Read the whole story
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by David Goetzl
CEO David Zaslav said the "biggest driver" in Discovery's ad growth in the third quarter was the emerging ID (Investigation Discovery) network with shows … Read the whole story
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by Staff Writers
Leading up to the 2011 Creative Media Awards, which will be held Dec. 14th in New York City, MediaDailyNews will re-publish the most creative … Read the whole story