by Steve McClellan
After a 13-month process, ExxonMobil has consolidated media and advertising duties with shops at Interpublic and Omnicom, respectively, the client has confirmed.ExxonMobil awarded Interpublic … Read the whole story
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by Steve McClellan
Music company Pandora says it commands about a 4% share of all the music that is heard by radio listeners in the U.S. But … Read the whole story
by Erik Sass
In a move which likely foreshadows further consolidation of programming responsibilities under central, corporate control, Clear Channel Radio announced dozens of new appointments to … Read the whole story
by Wayne Friedman
Looking to enlighten old TV marketing efforts, new research from TiVo says a study of the new fall TV series reveals that a high … Read the whole story
by Erik Sass
With YouTube now offering even more branded channels from professional content creators from the fields of TV, film, music, news, and sports, magazine publishers … Read the whole story
by David Goetzl
CBS CEO Leslie Moonves echoed Thursday recent comments from Discovery and Time Warner indicating that advertisers are not exercising options to cancel spending commitments … Read the whole story
by Wayne Friedman
Belo Corp., the TV station group, had a rough third quarter in terms of advertising sales, and looks to have more of the same … Read the whole story
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by Staff Writers
Leading up to the 2011 Creative Media Awards, which will be held Dec. 14 in New York City, MediaDailyNews is re-publishing the most creative … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In an interview, Gary Shteyngart, author of the best-selling novel "Super Sad True Love Story," remarks: "Yeah, I don't think I'm any happier than … Read the whole story