After a 13-month process, ExxonMobil has consolidated media and advertising duties with shops at Interpublic and Omnicom, respectively, the client has confirmed.ExxonMobil awarded Interpublic … Read the whole story
Music company Pandora says it commands about a 4% share of all the music that is heard by radio listeners in the U.S. But … Read the whole story
In a move which likely foreshadows further consolidation of programming responsibilities under central, corporate control, Clear Channel Radio announced dozens of new appointments to … Read the whole story
Looking to enlighten old TV marketing efforts, new research from TiVo says a study of the new fall TV series reveals that a high … Read the whole story
With YouTube now offering even more branded channels from professional content creators from the fields of TV, film, music, news, and sports, magazine publishers … Read the whole story
CBS CEO Leslie Moonves echoed Thursday recent comments from Discovery and Time Warner indicating that advertisers are not exercising options to cancel spending commitments … Read the whole story
Belo Corp., the TV station group, had a rough third quarter in terms of advertising sales, and looks to have more of the same … Read the whole story
Leading up to the 2011 Creative Media Awards, which will be held Dec. 14 in New York City, MediaDailyNews is re-publishing the most creative … Read the whole story
- COMMENTARY
In an interview, Gary Shteyngart, author of the best-selling novel "Super Sad True Love Story," remarks: "Yeah, I don't think I'm any happier than … Read the whole story
