After 150 years or so of working together, it is assumed that ad agencies and marketing concerns could figure out an efficient -- even … Read the whole story
Search on mobile devices continues to fuel marketing campaigns, but attribution management tools must evolve to take full advantage of the 16% to 22% … Read the whole story
Discovery Communications' Peter Liguori, responsible for overseeing the new OWN network, is departing the company by the end of the year. Liguori, who is … Read the whole story
After years of working together on a project basis, MDC Partners and race car team sponsor (and retired racer) Michael Andretti have formed a … Read the whole story
Looking to expand its array of kids-related TV programming assets, Nickelodeon will launch a new prime-time programming block, NickMom, targeting mothers who grew up … Read the whole story
"Acculturation" is an important concept for multicultural marketers, but it's still ambiguous. It can refer to something as basic as language or extend to … Read the whole story
Arbitron COO Sean Creamer said this week that the radio measurement company is girding for the competitive market of providing a widely appreciated cross-platform … Read the whole story
