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by Joe Mandese
In his first official ad spending forecast since leaving the ad industry, Brian Wieser describes Madison Avenue's near-term prospects in tepid terms that are … Read the whole story
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by Steve McClellan
WPP has agreed to acquire the Washington D.C.-based Glover Park Group, the latest of several D.C.-based communications firms owned by WPP. Earlier this year, … Read the whole story
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by Wayne Friedman
Looking to provide more growth for its addressable advertising efforts, Visible World will link with U.S. cable operators' growing Tru2way technology -- a platform … Read the whole story
by Erik Sass
One of the nation's leading mall-based digital out-of-home advertising networks is adding new locations and capabilities to its digital lineup. The Adspace Digital Mall … Read the whole story
by Erik Sass
Total radio advertising revenues will increase 3.5% in 2012 to just under $14.6 billion, buoyed by political advertising in a fiercely contested election year, … Read the whole story
by Erik Sass
Clear Channel Radio, which has positioned its New iHeartRadio platform as a competitor to Pandora in the digital audio arena, announced Tuesday that iHeartRadio's … Read the whole story
by David Goetzl
Kirk Iwanowski, who had a 10-year tenure in marketing at Sundance Channel, has taken over as CMO at pay-TV channel Epix. In 30 million-plus … Read the whole story
by Wayne Friedman
Though TV monthly sweeps -- like the one just completed in November -- typically matter little for national TV advertisers, they matter a great … Read the whole story
by Steve Smith
Investments in the tablet platform among financial news providers may be paying off sooner rather than later. "The Economist" reports in its latest earnings … Read the whole story
by David Goetzl
Retail partners Sears and Kmart will integrate products fronted by both the Kardashian sisters and an average guy, Joe workman, in a new Telemundo … Read the whole story
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by Erik Sass
The battle to control drive-time listening is heating up with the entry of another digital audio service through a partnership with a car manufacturer. … Read the whole story