by Steve McClellan
WPP CEO Martin Sorrell believes the U.S. deficit crisis -- expected to come to a head after the 2012 presidential election -- is the … Read the whole story
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by Steve McClellan
Both phone giant Sprint and cable company Cox Communications awarded business to Digitas and MediaVest, respectively. Cox spends about $120 million on ads each … Read the whole story
by Steve McClellan
Unlike many publicly traded companies, Toronto-based MDC Partners doesn't plan on a quarterly basis, said company CEO Miles Nadal. Instead, MDC runs its operations … Read the whole story
COMMENTARY
by Martin Kristiseter
Radio has been incorporating mobile into its traditional advertising model for quite some time, leveraging this new medium to more effectively engage advertisers with … Read the whole story
by Wayne Friedman
David Zaslav, president and CEO of Discovery Communications, says advertising sales are slowing. But overall, things aren't trending down. Fourth-quarter scatter prices were up … Read the whole story
by Erik Sass
J.C. Penney is buying a stake in Martha Stewart Living Omnimedia, which will create pop-up stores in J.C. Penney locations nationwide. J.C. Penney and … Read the whole story
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by Erik Sass
The group of publishers launching private online ad exchanges is getting bigger, with this week's addition of GateHouse Media, which owns hundreds of local … Read the whole story
by Wayne Friedman
DirecTV's direct response advertisers and agencies will now have a easy time getting and analyzing Nielsen ratings and demographic information. Read the whole story
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by Joe Mandese
Adam Herman, a long-time agency media executive and former member of the MediaPost team who was the first editor of MEDIA magazine, has been … Read the whole story