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by Erik Sass
The mergers and acquisitions marketplace for the media industry saw the total value of deals increase 9% from $43 billion in 2010 to $47 … Read the whole story
by Steve McClellan
Brewing giant Anheuser-Busch has tapped Blaise D'Sylva to oversee its U.S. media, sports and entertainment marketing division as vice president, the company confirmed late … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Predicting the future of anything could perhaps be better described as The Art of Being Wrong. The only real variables are the questions of … Read the whole story
by Steve McClellan
Talk about expansion opportunities: The top brands in China in 2012 are dominated by technology companies, fast-moving consumer goods marketers and financial firms. Ad … Read the whole story
by Gavin O'Malley
For the first time, Hearst's U.S. digital media business achieved solid profitability in 2011, per Hearst President David Carey in a yearly wrap-up sent … Read the whole story
by David Goetzl
In-cinema sales firm Screenvision says running a Super Bowl ad on the silver screen following its appearance in the big game can boost ROI, … Read the whole story
by Wayne Friedman
In yet another attempt to compete and look like a cable network, Netflix is starting a new original series starring Steven Van Zandt of … Read the whole story
by David Goetzl
In another sign that networks can't get enough NFL content -- or the NFL is able to command concessions from them -- the league … Read the whole story
by Erik Sass
"All the news that's fit to print" got more expensive over the winter holidays, with The New York Times' decision to raise its weekday … Read the whole story
by Wayne Friedman
On the first weekday of the new year, ABC's season premiere of "The Bachelor" drew a Nielsen preliminary 2.4 rating/6 share among adult 18-49 … Read the whole story