by Steve McClellan
Media agency veteran Sasha Savic has been named CEO of WPP's MediaCom USA, a new position. Savic, who was COO of Havas Media Group, … Read the whole story
by Steve McClellan
PetSmart, the pet supply retail chain, has awarded its media agency assignment to KSL Media after a formal review. The chain spends between $70 … Read the whole story
by Wayne Friedman
Fox's "American Idol" starts up its 11th season as TV's still-biggest show -- although down substantially from a year ago. The day after its … Read the whole story
by Wayne Friedman
Lackluster 3DTV sales may be getting an unexpected lift. That's thanks to expected growth of Internet-connected TV shipments, according to U.K.-based Futuresource Consulting. The … Read the whole story
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by Joe Mandese
eMarketer just released an updated ad forecast predicting that online would surpass print ad spending this year, and that "digital remains the sole bright … Read the whole story
by Steve McClellan
In the UK, optimism is falling among business executives, since marketing budgets are essentially flat for the year ahead. But traditional media budgets are … Read the whole story
by Erik Sass
Men's Fitness is relaunching its Web site, with upgrades including a wider variety of content, such as fashion and sports, and a new format. Read the whole story
by David Goetzl
WealthTV, which offers programming targeting an upscale audience, said it has launched a 3D version. WealthTV said 3D programming will offer a travel theme … Read the whole story
by David Goetzl
IFC, which is transitioning into an ad-supported network, is going further than spots and dots for the first time with a signature comedy. The … Read the whole story