by Steve McClellan
Dominic Proctor, the longtime CEO of Mindshare Worldwide, has been named president of the shop's management oversight arm, GroupM. The position at the WPP-owned … Read the whole story
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by Joe Mandese
A highly respected securities analyst has just initiated coverage of three of Madison Avenue's biggest holding companies - WPP, Interpublic and Omnicom - and … Read the whole story
by Mark Walsh
Fueled by new technologies and rapid device adoption, total U.S. spending on mobile media is expected to grow 30% this year to $55 billion. … Read the whole story
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by Joe Mandese
KEY LARGO, FL - One of the greatest challenges confronting the ad industry over the past several decades has been media fragmentation, but most … Read the whole story
by Erik Sass
Media General, which owns newspapers and broadcast TV stations in a number of states, reported that total revenues decreased 11.7% to $168 million in … Read the whole story
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by Wayne Friedman
TRA Inc, the marketing analytics company that merges media and consumer purchasing data, has announced a deal with Experian Automotive, to create TV Auto … Read the whole story
by Wayne Friedman
More revenue from new digital residential customers helped Time Warner Cable witness big net income gains for the fourth quarter 2011. Total revenue for … Read the whole story
by Erik Sass
In order to keep marketers up to date, two big magazine publishers have released data from new studies focused on male and female consumers. … Read the whole story
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by David Goetzl
After posting better-than-expected subscriber growth in the fourth quarter, Netflix shares surged Thursday -- up 22%, closing at their highest point since October. Still, … Read the whole story
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by David Goetzl
As Spanish-language networks proliferate and tout the buying power of Hispanics, new data shows weak economic indicators among the group versus the general public. … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I kind of miss the old days, when a TV network launched a new program and people either watched it or not. Now it's … Read the whole story