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by Joe Mandese
Rentrak Tuesday revealed what it described as a "milestone" deal with Interpublic that would use its TV audience measurement data as a "trading currency." … Read the whole story
by Wayne Friedman
The price of network prime-time commercials inched up 2% in the fourth quarter of 2011 versus the same period a year ago. Media-buying company … Read the whole story
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by David Goetzl
Disney CEO Bob Iger said Tuesday that ABC has wrapped the sales process for the Academy Awards, often referred to as the Super Bowl … Read the whole story
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by Steve McClellan
At a time when consumers are demanding more transparency from companies on issues ranging from child labor practices to the environmental impact of their … Read the whole story
COMMENTARY
by Manish Bhatia
Why not bring that interactivity to the TV screen, and give control to the consumers without losing them to another screen? All in an … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
BBC is trying to create a method of navigating its vast archives on the basis of emotion. Imagine the application for media planning and … Read the whole story
by Wayne Friedman
Big TV station owner Belo Corp. witnessed lower advertising revenue in the fourth quarter due to lower political advertising, but continued to see strong … Read the whole story
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by Erik Sass
For the full year, newspaper publisher McClatchy Co. reported that total revenues shrank 7.7% to $1.3 billion in 2011, with ad revenues dropping 8.9% … Read the whole story
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by Wayne Friedman
The first-ever webcast of the Super Bowl pulled in more than two million users -- about 2% of the traditional TV viewing on the … Read the whole story
by Wayne Friedman
A big-budgeted multiplatform marketing effort for "Smash," NBC's new workplace drama about producing a musical, delivered a good but not great performance on Monday … Read the whole story