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by Steve McClellan
Consumer goods giant Reckitt Benckiser has appointed Interpublic Group's Initiative its lead media agency in Germany, where the shop will take on strategic media … Read the whole story
by Mark Walsh
WPP agencies GroupM and Tenth Avenue have joined forces to launch a mobile marketing presence in China through the acquisition of local mobile agency … Read the whole story
COMMENTARY
by Lawrence S. Fried
In buying media, marketers tend to focus on CPM as a measure of cost. But CPMs measure quantity, not price. The reality is, advertisers … Read the whole story
by Wayne Friedman
Cable network group Scripps Networks Interactive said advertising grew by double-digit percentages in the fourth quarter of 2011 -- and much of the same … Read the whole story
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by David Goetzl
In a new "Rise of the Empowered Consumer" report, WPP's MediaCom advises using authenticity in messaging and employing a "device-neutral" strategy when trying to … Read the whole story
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by Wayne Friedman
Think you are getting a clearer political picture from TV political commercials? You might be. Political commercials produced in HD rose to 35% of … Read the whole story
by Erik Sass
Total Sirius XM revenues rose 7% to $3.01 billion in 2011. That makes Sirius XM a rival to Clear Channel Entertainment and Media as … Read the whole story
by Erik Sass
Print is increasingly giving way to digital media consumed on PCs, laptops, and mobile devices, including tablets and e-readers. Beginning in March, Starch Digital … Read the whole story
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by Mark Walsh
A&E Networks has tapped video technology company FreeWheel to power advertising on the cable network's mobile properties. The tools allow the cabler to more … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Earlier this week, USA Today proclaimed that Average Joe and Jill America's favorite Super Bowl ad was the grandma who slingshot a baby across … Read the whole story