MediaDailyNews
Wednesday, March 14, 2012
  • Boothe Named CEO Spark Communications, Tasked With Creating Third Agency Net
    by Steve McClellan

    Chris Boothe, the new CEO at Spark Communications, a unit of Publicis Groupe's Starcom MediaVest Group, says growth is job one. Part of the … Read the whole story

  • Zenith Ups Ad Forecast 3.6%, Global Spend To Rise 4.8%
    by Steve McClellan

    Given gradually improving economic indicators, media shop Zenith Optimedia has revised its forecast for ad spending in the U.S. this year slightly upward. The … Read the whole story

  • Ad Execs Bullish On Digital, Marketers More So On Social: Data Reveals 'Disconnect' With Agencies
    by Joe Mandese

    Advertising executives -- both marketers and their agency representatives -- continue to increase their optimism toward digital media options, and are beginning to swing … Read the whole story

  • Walmart Converts DVDs To Cloud Service
    by Wayne Friedman

    Looking to bridge the business of DVD movie ownership to digital movies, Walmart is starting up a disc-to-digital cloud service in a deal with … Read the whole story

  • Univision Joins CIMM
    by David Goetzl

    The Coalition for Innovative Media Measurement, the industry initiative now trying to lead the way in developing a standard for cross-platform measurement, said Univision … Read the whole story

  • NBC Adds 'Idol' Night, 'SNF' Still Tops
    by Wayne Friedman

    The game is changing among the big TV singing competition shows -- little less than halfway through their respective seasons. "The Voice" continues to … Read the whole story

  • Jelli Debuts Android App
    by Erik Sass

    Jelli, which allows listeners to choose broadcast radio airplay via an online platform, has unveiled an Android app for its "social radio" service. The … Read the whole story