by Steve McClellan
MDC Partners has purchased TargetCast TCM, a New York independent media agency founded a decade ago by agency veterans Steve Farella and Audrey Siegel. … Read the whole story
by Steve McClellan
New research from Ernst & Young indicates that 88% of TV viewers say they multitask with a computer while watching TV. And nearly half … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Sports events -- March Madness, the Olympics -- leave an indelible mark on media usage for their respective lifespan. This flow of interaction -- … Read the whole story
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by Wayne Friedman
Taking out local digital business, BIA/Kelsey says local traditional media revenues -- TV, print, radio and other local media -- will barely move by … Read the whole story
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by David Goetzl
In another striking move for the upstart measurement company, Rentrak has inked a deal with the CW network, where the entity owned jointly by … Read the whole story
by David Goetzl
Premium networks like HBO, Cinemax and Showtime registered impressive subscriber bumps, giving the sector more momentum than the overall customer additions to cable, satellite … Read the whole story
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by Erik Sass
The Audit Board of Circulations is introducing a new report format that will offer significantly more detail on consumer magazines' digital publications, incorporating several … Read the whole story
by Erik Sass
One year after it unveiled the digital paywall for 'The New York Times' online, the New York Times Media Group has about 454,000 paying … Read the whole story
by Wayne Friedman
Amid lackluster advertising sales results, New York-area cable, telco and phone company Cablevision Systems Corp is changing its most senior advertising sales executive. It … Read the whole story