by Steve McClellan
Monica Karo has been tapped to replace Andrew McLean as CEO of PHD US. She was previously president of integrated accounts at Omnicom Media … Read the whole story
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by Steve McClellan
New York-based media shop R.J. Palmer has been awarded media planning and buying duties for a new line of dietary supplements from ChromaDex called … Read the whole story
by David Goetzl
Panasonic's North American CTO cast doubt on whether Apple would be successful in launching a new smart TV product, which would include a voice-activated … Read the whole story
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by Wayne Friedman
While TV advertising and programming executives are somewhat optimistic about revenue growth of the business, they are highly optimistic that advertisers and consumers will … Read the whole story
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by David Goetzl
Wal-Mart plans to aggressively keep prices down and continue that effort as a centerpiece of its marketing efforts, some of which is tied to … Read the whole story
by Erik Sass
While most big brands now make some effort to appear environmentally friendly, U.S. consumers remain skeptical about their sincerity -- and 77% of consumers … Read the whole story
by Erik Sass
The total digital circulation of consumer magazines tracked by the Audit Bureau of Circulations has jumped from 1.4 million in the second half of … Read the whole story
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by Wayne Friedman
Not all paid media dollars expect a lift in consumer product revenue. Sometimes brands need to weight more promotional price discounting and Internet buzz … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
It turns out that Twitter is not much of a predictor of the future, at least when it comes to movie sales. After analyzing … Read the whole story