by Steve McClellan
Dentsu has restructured its global organization, creating a new entity called the Dentsu Network, the oversight arm for all of the company's operations outside … Read the whole story
by Wayne Friedman
Another strong upfront is on tap for TV networks -- but not as powerful as a year ago. Versus the hefty 10% to 15% … Read the whole story
by Steve McClellan
New York's downtown Hudson Square area is rapidly becoming a new Madison Avenue for ad agencies. Paris-based agency holding company Havas is the latest … Read the whole story
by Erik Sass
New MMP guidelines are intended to help establish transparency around tablet circulation of magazines, making it easier for publishers and advertisers to compare tablet … Read the whole story
by Mark Walsh
With mobile ad spending expected to rise during the 2012 election season, Jumptap is launching new options for political advertising in partnership with two … Read the whole story
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by Erik Sass
Clear Channel Airports and JC Decaux are getting some competition in the form of a new division created by international transit advertising company Titan … Read the whole story
by David Goetzl
A new Wall Street report suggests Apple could make headway in the TV hardware market with a coming Apple TV product, but not the … Read the whole story
by David Goetzl
Charlie Sheen's "Anger Management" will be on cable in the U.S., but available to cord cutters in Scandinavia. Producer Lionsgate has inked a deal … Read the whole story
by Wayne Friedman
Big entertainment awards events can still produce for networks -- even at lower viewing levels. "The Academy of Country Music Awards" helped put CBS … Read the whole story