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by Steve McClellan
For campaign work, it wasn't a great year for U.S. contenders at the Festival of Media Global Conference, which convened earlier this week in … Read the whole story
COMMENTARY
by Jeff Einstein
We wake up one morning to discover that we've become prisoners of efficiency. Turns out our only real mistake was not turning off our … Read the whole story
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by Wayne Friedman
Media General grabbed double-digit gains in revenue from its television stations amid higher political advertising and retransmission revenue in its first quarter of 2012. … Read the whole story
by Erik Sass
TargetSpot, which operates an online audio, display, and video advertising network, has landed another partner, ABC News Radio. The deal gives TargetSpot access to … Read the whole story
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by David Goetzl
Nielsen has inked a deal to buttress its Online Campaign Ratings, days after AOL said it would use the data as a first-of-its-kind carrot … Read the whole story
by David Goetzl
The latest brand/programming fusion for A&E involves Chrysler's Ram trucks and new drama "Longmire," which airs in June. Driving the link was A&E Networks' … Read the whole story
by Steve McClellan
WPP, through its global strategic communications consultancy firm, Penn Schoen Berland, has acquired First Movies International; its clients include Disney, Paramount and Sony. The … Read the whole story
by Gavin O'Malley
In the run-up to the Summer Olympics, networks and online publishers are not letting NBC Sports have all the fun. For the first time, … Read the whole story
by Wayne Friedman
Tuesday witnessed almost a dead heat among three networks -- Fox, NBC, and CBS -- for top honors among the key 18-49 viewers, with … Read the whole story