For campaign work, it wasn't a great year for U.S. contenders at the Festival of Media Global Conference, which convened earlier this week in … Read the whole story
We wake up one morning to discover that we've become prisoners of efficiency. Turns out our only real mistake was not turning off our … Read the whole story
Media General grabbed double-digit gains in revenue from its television stations amid higher political advertising and retransmission revenue in its first quarter of 2012. … Read the whole story
TargetSpot, which operates an online audio, display, and video advertising network, has landed another partner, ABC News Radio. The deal gives TargetSpot access to … Read the whole story
Nielsen has inked a deal to buttress its Online Campaign Ratings, days after AOL said it would use the data as a first-of-its-kind carrot … Read the whole story
The latest brand/programming fusion for A&E involves Chrysler's Ram trucks and new drama "Longmire," which airs in June. Driving the link was A&E Networks' … Read the whole story
WPP, through its global strategic communications consultancy firm, Penn Schoen Berland, has acquired First Movies International; its clients include Disney, Paramount and Sony. The … Read the whole story
In the run-up to the Summer Olympics, networks and online publishers are not letting NBC Sports have all the fun. For the first time, … Read the whole story
Tuesday witnessed almost a dead heat among three networks -- Fox, NBC, and CBS -- for top honors among the key 18-49 viewers, with … Read the whole story