COMMENTARY
by Jeff Einstein
Life in the digital 21st century is really a function of euphemizing ourselves from cradle to grave. Maybe that's always been the case, but … Read the whole story
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by Joe Mandese
Nielsen this morning released preliminary estimates for television's so-called "universe" -- the percentage of U.S. households with at least one conventional TV set capable … Read the whole story
by Wayne Friedman
The NBC network and TV stations witnessed strong advertising growth in the first quarter of 2012 -- with or without the Super Bowl. But … Read the whole story
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by Wayne Friedman
Although Time Warner cable network TNT continues to take a hit in its overall prime-time ratings, revenues for its cable networks division, including HBO, … Read the whole story
by Laurie Sullivan
Visibility to actually view where ads surface on Web sites has been an issue for publishers and advertisers trying to keep track of performance. … Read the whole story
by Erik Sass
Satellite radio broadcaster Sirius XM has recruited a record number of subscribers, growing 8.3% to 22.3 million for the first quarter. Total revenues jumped … Read the whole story
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by David Goetzl
Nielsen data indicates that Americans continue to love the traditional TV set, but their ways of watching TV content are changing. The average American … Read the whole story
by Wayne Friedman
Looking to further transform itself into a sleeker, perhaps more urbane women-targeted network, Lifetime has pushed out new graphics, a logo and tag line. Read the whole story
by Mark Walsh
With more people using smartphones while shopping for homes, Trulia is launching a mobile ad platform to help real estate agents reach in-market home … Read the whole story
by David Goetzl
Leonard Armato, former top Skechers executive and commissioner of the AVP pro beach volleyball tour, has joined sports marketing firm the Leverage Agency as … Read the whole story