by David Goetzl
In an Advertising Research Foundation presentation Wednesday, Horizon Media's top researcher Brad Adgate illustrated just how much ratings and costs have been moving in … Read the whole story
by Steve McClellan
Consumer spending growth slowed in the U.S. in April, while comparable spending in the UK fell by the sharpest percentage in almost a year. … Read the whole story
by David Goetzl
Social marketing firm Vitrue said it has expanded its relationship with NBC Sports, which will give it a role in facilitating social media operations … Read the whole story
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by Steve McClellan
A new report from Forrester Research identifies WPP's GroupM as one of the top five providers of cross-channel attribution tools and platforms in the … Read the whole story
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by David Goetzl
As DirecTV offers another promotion for its Sunday Ticket offering, the company's top executive said Tuesday the NFL package is a customer attraction and … Read the whole story
by Erik Sass
Internet radio listening is surging, according to new data unveiled this week by TargetSpot, which operates a digital audio ad network, and Pandora, the … Read the whole story
by David Goetzl
The nearly 60-year-old ACC men's basketball tournament is likely to have a corporate title sponsor for the first time next spring. Under a new … Read the whole story
by Wayne Friedman
News Corp.'s film and cable units help to give the company a sharp rise in its fiscal third-quarter profits. Net income shot up 47% … Read the whole story
by Wayne Friedman
Lin TV Corp. witnessed stronger local and political ad revenues in the first quarter. Local revenues, which include net local advertising revenues, retransmission consent … Read the whole story
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by Wayne Friedman
With just a couple of weeks left in the broadcast year, the most current season-to-date ratings for the five major English-language broadcast networks ratings … Read the whole story