by Steve McClellan
The CW adds 50 hours of programming to its lineup of shows, including its first full summer slate of original series. The CW also … Read the whole story
by Steve McClellan
WPP's Mindshare is making several senior-level management moves, including naming former MEC North American CEO Lee Doyle as president, client development, a new position … Read the whole story
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by Wayne Friedman
BIA/Kelsey says local advertising will see a compounded annual growth rate of 2.6% through 2016, rising to $150 million from $132 million. TV and … Read the whole story
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by Steve McClellan
USA Network is making a push into original comedy after acquiring off-network rights to the hit sitcom "Modern Family." The network is also getting … Read the whole story
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by Joe Mandese
In a development that could help advertisers and agencies tap into the burgeoning video-on-demand advertising marketplace, one of the largest cable TV operators, Time … Read the whole story
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by Gabe Samuels
In what might be described as media's long-tail wagging its biggest dog, researchers are tapping social media to help television programmers better understand viewer … Read the whole story
by Erik Sass
Media General is getting out of the newspaper business and Warren Buffett is jumping in feet first, with a deal transferring 63 Media General … Read the whole story
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by Ross Fadner
Sensing an opportunity in developing content around subcultures, Ben Silverman and IAC's Electus have partnered with Tyrese Gibson's HQ Productions and new production studio … Read the whole story
by Erik Sass
National CineMedia, which operates the country's largest cinema advertising network, is launching three new cinema advertising and entertainment products for the big screen, as … Read the whole story
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by David Goetzl
Comcast has launched "Skype on Xfinity," which allows video-calling on the TV screen. The opportunity is available in Boston and Seattle and ticketed for … Read the whole story
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by Wayne Friedman
A new Viacom study on social media says viewers engage around seven different types of social TV activities -- online or offline -- a … Read the whole story
by Erik Sass
Citing the continuing weakness in print advertising demand and broader economic uncertainty, the 'Los Angeles Times' is closing "LA, Los Angeles Times Magazine." In … Read the whole story
by David Goetzl
Conservative commentators such as Rush Limbaugh and Glenn Beck have been inveterate endorsers of gold as an alternative investment in what they would say … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
By the time you read this, the Zuck and his various expat cronies will have so much money that they can tell GM where … Read the whole story