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by Joe Mandese
Industry-wide initiatives like Canoe Ventures may have floundered, but at least one major cable TV operator is muscling ahead with enhanced TV advertising buys … Read the whole story
by Steve McClellan
Some of the networks took advantage of upfront week to push for a new ratings currency that would include seven days of DVR playback … Read the whole story
COMMENTARY
by Antony Young, Op-Ed Contributor
To achieve success in today's complex media world, the biggest clients need a dedicated, global insights provider. A portion of an agency insights team … Read the whole story
by Steve McClellan
Calling it Asia's "newest frontier," WPP ad shop Ogilvy & Mather has agreed to acquire a stake in Today Advertising, an agency in Myanmar … Read the whole story
by Wayne Friedman
Just days before the 2012-2013 upfront TV ad market is set to begin, the TVB, the television stations' advertising trade group, is making a … Read the whole story
by Laurie Sullivan
Adobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, … Read the whole story
by Wayne Friedman
Electronic-guide based service Rovi is teaming up with Nuance Communications so cable TV subscribers can tell their TV sets what they want to watch. … Read the whole story
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by Erik Sass
Azteca America and its parent company, Grupo Salinas, are partnering with Voto Latino, a nonprofit organization devoted to raising electoral participation in the U.S. … Read the whole story
by Gavin O'Malley
Delving deeper into original content, Hulu just unveiled three new series and seven exclusively licensed TV shows previously unavailable to U.S. audiences. Premiering throughout … Read the whole story
by Erik Sass
Clear Channel Airports has partnered with SapientNitro to launch a new version of its "FlySmart" mobile travel app. Its new features include customized content … Read the whole story
by David Goetzl
It's not just soccer. From NASCAR to the NFL Draft, growth in Hispanic sports viewership is climbing significantly. At the same time, sports advertising … Read the whole story
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by David Goetzl
With the recent success of "Good Morning America," ABC is launching a p.m. spinoff as a summer experiment. The hour-long "Good Afternoon America" is … Read the whole story