by Steve McClellan
Nearly a year after combining the operations, media shop Initiative is now de-coupling its Innovations and Digital units. The move comes after MillerCoors consolidated … Read the whole story
COMMENTARY
by Jeff Einstein
Everyone else seems to be engaged in various extraordinary efforts to optimize a patently failing traditional ad model. The industry is suddenly engaged in … Read the whole story
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by Wayne Friedman
It may come as no surprise that spot TV is still the media-buying tool of choice for presidential candidates' advertising campaigns -- but local … Read the whole story
by Steve McClellan
Social media agency We Are Social has been appointed by iconic car brand Jaguar to manage its global social media account after a formal … Read the whole story
by Erik Sass
While the figures may not be indicative of broader consumer behaviors, over half of digital media professionals who encounter online paywalls say they immediately … Read the whole story
by Erik Sass
Elite Media in Las Vegas and Clear Channel Airports in Philadelphia signed new deals for out-of-home advertising in transportation venues. The Las Vegas Monorail … Read the whole story
by Erik Sass
McClatchy Co., one of the nation's largest newspaper publishers, is planning to introduce online paywalls at its newspaper Web sites. The first batch of … Read the whole story
by David Goetzl
The TV networks believe other entities should share in the pricey costs to produce in 3D. Presumably, that includes the leagues and rights holders, … Read the whole story
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by Joe Mandese
Nielsen rival Rentrak this morning announced a deal with credit card giant MasterCard that it says will integrate Rentrak's TV audience data with MasterCard's … Read the whole story