MediaPost Publications - MediaDailyNews 05/29/2012

Unilever Retains Mindshare For Media-Buying Duties
by Steve McClellan
Unilever will keep WPP's Mindshare as its media-buying agency in the U.S., the first shoe to drop in a $6 billion global review by … Read the whole story
Buffett To Buy More Newspapers
by Erik Sass
Warren Buffett isn't done buying newspapers. Berkshire Hathaway may acquire more newspapers in the next few years, according to the Omaha investment mogul, fresh … Read the whole story

COMMENTARY
Halfway To Oblivion - Or Salvation?
by Bob Garfield, Featured Columnist
Seven years ago, amid flying spittle and other signs of deep agitation, a notorious crank predicted the end of network television by 2020. Audience … Read the whole story
Fox Wins TV Season, NBC Jumps To Third Place
by Wayne Friedman
Fox won another TV season, in the viewing metric that matters most to advertisers: 18-49 viewers. But the race was a lot closer, as … Read the whole story
IPG Shareholders Keep Roth, Exec Compensation In Place
by Steve McClellan
Interpublic shareholders met Thursday in New York and voted overwhelmingly to re-elect all members of the company's board of directors including chairman and CEO … Read the whole story
'American Idol' Turns Live TV Into Tweet Fest
by Laurie Sullivan
The "American Idol" TV live season finale generated more than 1 million social comments, contributing to the 5.9 million for the season. A Flock … Read the whole story
Ad Diversity Challenged In New Ad, 'Pitch'
by Steve McClellan
AMC and multicultural shop Muse Communications are about to turn up the volume on the discussion about the ad industry's lack of diversity. A … Read the whole story
Social Media Gives Additional Push To TV Ratings
by Wayne Friedman
Social media's influence continues to significantly add value to some shows -- especially those that don't have the biggest ratings. The largest gains for … Read the whole story