by Wayne Friedman
Broadcast networks' cost-per-thousand viewer prices have been steadily rising for years. But due to overall lower ratings, total out-of-pocket pricing for a 30-second spot … Read the whole story
-
by Steve McClellan
Nigel Morris, CEO of Aegis Media Americas, will take on the added responsibility of overseeing Aegis' Europe, Middle East and Africa region. Simon Francis, … Read the whole story
by Erik Sass
Warren Buffett is on a newspaper binge, or at least is sampling the wares. On Tuesday, his investment company, Berkshire Hathaway, disclosed that it … Read the whole story
-
by Steve McClellan
Another Adland holding company CEO has weighed in on the upcoming U.S. presidential election. Miles Nadal told the "Washington Post" that the consensus at … Read the whole story
by David Goetzl
As the Cola Wars will be fought largely via music this summer, Pepsi is turning to Twitter to sing its praises. The company has … Read the whole story
by Gavin O'Malley
Conde Nast Entertainment Group this week named Fred Santarpia as its new executive vice president and chief digital officer. He will manage the group's … Read the whole story
by Wayne Friedman
According to Nielsen, online purchasing for consumers -- when it comes to "easiest" -- tallied a 68% positive response. This compares with mobile purchasing's … Read the whole story
COMMENTARY
by Jeff Einstein
The Great Lie told by those who wage the War Against the Digital Divide is that access (however defined) to more media somehow makes … Read the whole story