MediaDailyNews
Friday, June 8, 2012
  • GM Takes Stand At Upfront, Puts Brakes On Ad Pricing
    by Wayne Friedman

    TV's upfront ad market is winding its way to a mostly predictable conclusion for the broadcasters, but one major car manufacturer -- General Motors … Read the whole story

  • Rovi Launches Tool To Measure TV Ad Buys
    by Wayne Friedman

    Electronic program guide company Rovi Corp. is kick-starting a media research tool for media agencies and advertisers to measure TV advertising buys on its … Read the whole story

  • MDC Reelects CEO Nadal, Dispute Over Exec Pay
    by Steve McClellan

    MDC shareholders unanimously reelected founder and CEO Miles Nadal and the rest of his slate to new terms on the company's board of directors, … Read the whole story

  • Mag Bag: 'Men's Health' Debuts iPhone App
    by Erik Sass

    Magazine publishers are now at the cutting edge of app development. The first iPhone app developed with the Adobe Digital Publishing Suite comes from … Read the whole story

  • Civil Rights Group Challenges J&J Via Ad Campaign
    by Steve McClellan

    Civil Rights advocacy group ColorofChange has launched a multimedia ad campaign to pressure drug and consumer goods company Johnson & Johnson to stop its … Read the whole story

  • Time Warner, Comcast Hit With Privacy Lawsuits
    by Wendy Davis

    Cable giants Time Warner and Comcast were hit with potential class-action lawsuits for allegedly retaining former customers' names, Social Security numbers and other personal … Read the whole story

  • Rentrak To Measure China's TV Viewing
    by Wayne Friedman

    Growing U.S.-based media measurement company Rentrak is pushing into another big market: China. The West Coast company has struck a joint venture deal with … Read the whole story

  • COMMENTARY
    Olympic (Can I Say That?) Fever
    by George Simpson, Featured Contributor

    Saying that the "London restrictions are harsher than they were in China four years ago," "Ad Age" this week noted that to protect Olympic … Read the whole story