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by Joe Mandese
TV is still the media elephant in U.S. living rooms, but the way Americans watch television and other forms of video programming is changing … Read the whole story
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by David Goetzl
A pair of feasibility studies on cross-platform measurement found that a considerable number of viewers are accessing related content on multiple screens, while suggesting … Read the whole story
by Wayne Friedman
Many top-rated network TV shows witnessed a greater percentage of their viewers time-shifting their programs, such as "Glee" and "Grey's Anatomy." A few top-rated … Read the whole story
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by Steve McClellan
Barring last-minute glitches in contract talks, it appears that WPP's MediaCom will retain the global Shell oil media account. Six months after confirming that … Read the whole story
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by Erik Sass
Cinema advertising is going mobile with a series of new partnerships and products from leading cinema ad networks. Screenvision has joined forces with Hipcricket … Read the whole story
by Wayne Friedman
Looking to bridge the gap for kids when it comes to online TV program viewing, seven broadcasting networks say they plan to offer additional … Read the whole story
by Erik Sass
Newspaper deals are coming at a steady clip nowadays. On Monday, 2100 Trust LLC, the investor group led by former greeting card exec Aaron … Read the whole story
by David Goetzl
Syndicated episodes of "House, which finished its run on Fox in May, will take over Tuesdays on MyNetworkTV this fall. Read the whole story
by Steve McClellan
As it heads towards its 100th anniversary this October, Carol Watson, founder of Tangerine-Watson, has been elected president of the Advertising Women of New … Read the whole story
by Mark Walsh
The Weather Channel has geotargeted mobile ads according to local weather conditions. But now the company is going beyond DMA or ZIP code targeting. … Read the whole story