by Steve McClellan
In a surprise management shakeup, Brian Terkelsen has been named CEO of New York-based MediaVest USA. Terkelsen will report to Laura Desmond, global CEO … Read the whole story
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by Wayne Friedman
In the wake of CBS and ABC closing their upfront dealings on Tuesday night, Fox and NBC did the same on Wednesday evening -- … Read the whole story
by Steve McClellan
Nearly 60% of WPP shareholders voted against the company's executive remuneration plan on Wednesday, which included a 60% compensation hike for Sir Martin Sorrell … Read the whole story
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by David Goetzl
A Wall Street analyst estimates the leading Spanish-language broadcasters posted larger volume increases in the upfront market than their general-market counterparts. Univision and Telemundo … Read the whole story
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by Wayne Friedman
While there is increasing value of social media platforms in relation to entertainment, recommendations of products/services in these arenas aren't universal. A new survey … Read the whole story
by David Goetzl
Political ad spending continues to boom this year. In the period from May 6-June 3, total TV political spending for the year rose 53% … Read the whole story
by David Goetzl
Go Daddy, the Internet domain provider that has built a brand partly on Super Bowl commercials, has tapped IPG agency Deutsch for an Olympics … Read the whole story
by Wayne Friedman
So far this year, 21% of TV consumers have connected to the Internet through the traditional TV boxes. Connected TV users primarily use their … Read the whole story
by Erik Sass
The move by the New Orleans 'Times-Picayune' to a less frequent publication schedule has been followed by deep cuts to the newspaper's workforce. In … Read the whole story
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by Joe Mandese
VivaKi Chief Strategy & Innovation Officer Rishad Tobaccowala channeled his inner Kafka Wednesday, explaining to a gathering of clients, agency executives, entrepreneurs, VCs, and … Read the whole story
by Gavin O'Malley
Gunning for content-rich rivals like Netflix, Amazon just reached a major licensing deal with Metro-Goldwyn-Mayer Studios. Among hundreds of other classic films and TV … Read the whole story
COMMENTARY
by Jeff Einstein
The smear campaign launched against the defenseless click borders on scandalous. It reveals the true character of a fragile digital ad industry predicated on … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
In the television realm, marketers understand cost-per-thousand. It's how they purchase eyeballs, and it's the single magic number that simplifies every spending decision. But … Read the whole story
COMMENTARY
by Dan Neely
Winning companies today are defined not just by their product and service offerings, but by the manner in which they respond to the needs … Read the whole story