by Wayne Friedman, David Goetzl
U.S. advertising spending will continue to register moderate growth in the upcoming quarters, similar to the levels achieved in the first quarter of 2012. … Read the whole story
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by Steve McClellan
Interpublic Group's MagnaGlobal has downgraded its ad revenue growth forecast for 2012. The firm now predicts global ad revenues will rise 4.8% to $480 … Read the whole story
by Steve McClellan
WPP's GroupM has launched what it says is the first reality show in the country, called "GroupM Young Power," streamed on Beijing-based video hosting … Read the whole story
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by Erik Sass
Business-to-business magazine ad pages declined 7.2% in the first quarter of 2011 to 141,777 in the first quarter of 2012, according to the Business … Read the whole story
by David Goetzl
The new Fox-owned entry will be a broadcast network. It has signed affiliates in 40-plus markets in advance of its mid-August launch. The network, … Read the whole story
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by Steve McClellan
Publicis Groupe's ZenithOptimedia is downgrading its global ad-spending growth outlook for 2012, the third ad forecaster to do so this month. Global CEO Steve … Read the whole story
by Wayne Friedman
Only Fox's "X Factor" and "Glee" will have their season premieres before the official season begins. Fox gets rolling the week after with "Bones" … Read the whole story
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by David Goetzl
Research from GfK Media might give heat to the argument that cord-cutting is rising with increased digital opportunities, although a GfK researcher disagrees. A … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
A recent survey conducted by agency media software and processing firm Strata found that 69% of agency honchos consider social the "focus" of their … Read the whole story