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by Joe Mandese
Alex Bogusky, Madison Avenue's favorite poster child for the new creativity, is back in the ad biz, joining Boulder-based pro-America marketing shop Made Movement … Read the whole story
by David Goetzl
At a time when networks are starting to ramp up campaigns for new fall shows, Arbitron is launching a measurement tool looking to link … Read the whole story
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by Joe Mandese
In a shift from its historic role of simply researching and analyzing the effectiveness of media and advertising, Nielsen is launching a new initiative … Read the whole story
by Erik Sass
Next Issue Media, a consortium formed by major magazine publishers to drive sales of digital magazines, is unveiling a long-awaited app for the iPad. … Read the whole story
by Fern Siegel
'USA Today' named David Callaway its new editor-in chief. He comes from MarketWatch, a financial news site, which Larry Kramer, the 'USA Today' president … Read the whole story
by Steve McClellan
Sir Martin Sorrell, CEO of WPP will participate in the London Olympics Torch Relay currently ongoing in the lead-up to the games, which begin … Read the whole story
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by Steve McClellan
Kantar, WPP's market research operation, has entered into "binding agreements" to acquire control of media-monitoring company Press Index. WPP estimated the value of the … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
It's important for marketers to target people that are already in their camp. Influence matters. Read the whole story